BRIGHTEST YOUNG MINDS - FRESHLY PICKED BRAINS

Brightest Young Minds is an initiative aimed at tertiary students. It started out in 2000 with the vision to inspire, develop and train young people through several initiatives and fast track their development for the benefit of South Africa. Of these, the annual Brightest Young Minds summit is their flagship project. The following communication was generated to raise awareness, capture attention and locate the 200 brightest young minds in South Africa.

Work done while working for Orange Juice Design Cape Town.

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An application kit was handed out to students on campus to challenge them and find out if they were BYM material.
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When we mentioned "Measure the circumference of your brain, then watch it grow" we meant it.
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A brochure (aka a step by step instruction manual) was part of the application kit.
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Posters created awareness on campus.